Strategic keywords in your profile give you an advantage in networking. Keywords are a great way to help professionals and recruiters in your industry find your profile.

Although summaries can be up to 2,000 characters, you should keep this section brief and easy to skim.

This is the section near the top of your profile where you can highlight your personal brand – what you do well and how you can benefit potential clients or employers. Your LinkedIn summary is essentially a longer version of your headline. Try to subtly emphasize how you benefit others with your work. Besides your profile photo, your headline is the first thing others see when they land on your page, so you want to make it attention-grabbing in a way that speaks to your target audience. This includes a great headline that lets others know exactly what you do and specialize in. Your LinkedIn profile is like your resume, so you want it to look as professional as possible.

The ideal size for a LinkedIn profile photo is 400 x 400 pixels.

How is linkedin used